AST Language Services Ltd Blog

Three things to remember when translating your annual report

February 21, 2018


Josephine Day

Why a specialist translator should be used for important documents

February 12, 2018

Regardless of your industry, expanding into global markets requires accurate, credible documentation to promote your brand effectively. As buyers are proven to connect with content written in their native language, these documents must be translated effectively to achieve a professional outcome.

James Hunt

The difference between stylistic mistakes and translation errors

February 5, 2018

The difference between stylistic mistakes and translation errors.png

Broadly speaking, there are two types of errors a translator can make: stylistic mistakes and mistranslations. In this blog post, we will look at the serious repercussions these errors could lead to.

Bernadette Roach

How much will my translation cost? 

January 29, 2018


Failing to incorporate professional translation into your global marketing budget could end up costing you dearly. Typing ‘translation fails’ into a search engine produces an eye watering array of embarrassing translation errors, many from large household names with extensive budgets. However amusing these may appear to an outsider, these translation errors would have caused considerable embarrassment to the corporations involved, and could have created significant financial losses.

James Hunt

Routes into translation. Part one – Anna and Charlotte

January 26, 2018

Are you considering a career in translation? Perhaps you don’t know how to get into the industry or want to know whether you’re already qualified. To coincide with the current position we have open now for a junior translator, this is the first in a three-part blog about how AST’s in-house translators got to where they are now and their top tips for getting into the industry. Come and meet the team!

Bernadette Roach

2017 – a year in review

January 11, 2018

Although we’re all now getting our teeth stuck into 2018, we take a moment here to look back on our most memorable events and proudest achievements from 2017 – AST’s best year yet!

Bernadette Roach

What makes a good translation?

November 24, 2017

There is a bit of a myth surrounding the translation industry and a question I get asked quite a lot is, “So, you just translate each word in the foreign language into English?” And my reply is usually something like, “Well, I could, but it would sound rubbish”.

Bernadette Roach

Google Translate. Part two - making the most of it.

August 2, 2017

From learning a new language to accessing foreign news articles to connecting with family in another country over social media, Google Translate has undoubtedly enhanced the way we use the internet in our personal lives. It’s portable and the app doesn’t even require an internet connection, making it an excellent travel companion not just for ordering food or asking for directions, but it could prove to be crucial in an emergency if you’re in another country.

Bernadette Roach

Google Translate. Part one – look how far it’s come.

July 18, 2017

With over 500 million users, Google Translate has a very important role to play in breaking down language barriers and helping us all to stay better connected – not to mention pioneering some truly astonishing tech along the way.

Bernadette Roach

Machine translation – a gift for businesses, a curse for translators?

June 27, 2017

From Google Translate to machine translation software for businesses: letting a computer take care of your translation needs seems like the ultimate language solution – but is it too good to be true and will this new technology put us mere human translators out of a job?

Bernadette Roach

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